Introduction:
RMG or readymade garment industry is the main force of economy. One of the major export problems currently facing the RMG sector is the lack of specific marketing campaigns. Clothing bands are not getting their recognition due to lack of publicity. Social media marketing is playing an important role in increasing sales as well as publicity. Social media marketing of clothing brands can be done through various strategies. Clothing bands easily find their own buyers through this.
What is Social Media Marketing?
Social media marketing is the act of promoting one’s service or product through social media through advertising or sharing. One can easily deliver any of their products or services to the customers through social media. Social media means various online platforms such as Facebook, Twitter, Instagram, websites of different bands etc.
At present, social media marketing is gaining popularity along with local marketing. Because since the Corona epidemic, people have become more dependent on social media.
Social Media Marketing Strategy for Clothing Brands:
Some important social media marketing strategies are:
Making a functional website:
An effective and communicative website is the first step in promoting an organization or its products around the world. The website may have the company’s own domain or other platforms such as Alibaba, Amazon, eBay may have its own webpage. However, most of the textile and garment manufacturing companies focus only on manufacturing. They rarely focus on their own website. Even if the company has a website, they do not update it and do not use it in communication. To achieve marketing goals, clothing brands may regularly edit their websites.
Search Engine Optimization (SEO):
By following this strategy, the clothing brand brings its website to the rank of Google. As a result, the buyer can easily get an idea of the band’s clothing. Products can also be purchased through the website. Most companies have their own website through which they do marketing. It also creates an opportunity to get a good response from the customer. If manufacturers want to have their own website they already have a good SEO site for them, then the organization itself should learn how to improve pages and sites through SEO.
Facebook marketing:
Another important strategy of social media marketing is Facebook marketing. In today’s world it is almost impossible to find people who do not use Facebook. Everyone has their own account on Facebook. It is also possible to market and promote your own clothing brands through it. Many big bands now have their own Facebook pages for marketing their products. Fashion brands like Aarong, Bishwarang, Kaykraft are using this platform for social media marketing. Currently it is a very popular medium.
Content marketing:
Content marketing is one of the most popular social media marketing platforms. Clothing companies can publish clothing details in the form of content on their own blog sites. They also market their products through this. Many buyers are interested in buying products through this and buy clothes of their choice.
Email marketing:
It is also possible to manage the marketing activities of any clothing brand through email marketing. E-mail marketing helps users stay in touch with clothing brands. It is an effective marketing strategy because it still influences consumers as well as strengthens their belief in the quality of clothing. It also informs the buyer about the brand in different steps.
YouTube marketing:
This medium is one of the most popular social media right now. It also allows any garment company to promote their products. It is the most used social media. It has a large database of people from all walks of life around the world. Using YouTube, various textile companies can publish videos on their production process, quality control process, ethical standards, etc., which can create a good idea about the organization and the product. This strategy will also help an organization increase its sales volume. Moreover, there are many more media hubs in the textile and garment industry.
LinkedIn:
This is a professional business related networking site. This allows garment companies to create their own network and quote others to purchase products as well as create their own professional profiles. Using the widgets, members can promote various social networking activities on their LinkedIn profile page, such as Twitter streams or blog entries on their product pages. LinkedIn also offers its members the opportunity to generate sales leads and business partners. Clothing brands create an area that will enable business owners to promote their products or services and communicate with customers.
For social media marketing, one has to look at the goal first. The target audience of the brand has to be analyzed. Any clothing brand must know the likes and dislikes of the customer in order to reach the heart of their customer. Learn how to work with the target customer on social media. The most important thing is to choose the right social media platform. Not everything will always be compatible with clothing companies, so one needs to use a platform that is used by the company’s target customers and is very popular at the moment. Key Performance Indicator needs to be defined to measure success. Then need to measure how successful the social media marketing efforts of clothing brands have been. They should be strongly related to the initial goals.
Conclusion:
Social media marketing is one of the best and easiest ways to keep customers updated with new products or upcoming events of clothing brands. Without good quality social media marketing strategies, effective marketing on social networks is impossible. Businesses make huge announcements about any new product or event through social media marketing which will make people more attractive. Businesses can also grow and make money through social media marketing strategies.
References:
- https://textilelearner.net/5-successful-social-media-marketing-strategies-for-fashion-brands/
- https://thesocialshepherd.com/blog/social-media-strategy-fashion-brands
- https://www.kubbco.com/how-to-maximise-social-media-for-clothing-brands-2021-tips/
- https://brandmentions.com/blog/social-media-marketing-for-fashion-brands/
- https://www.adjust.com/blog/social-media-marketing-for-mobile-fashion-apps/
Author of This Article:
Nazifa Tabassum
Dept. of Clothing and Textile
Govt. College of Applied Human Science, Dhaka
Email: [email protected]
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Editor of Fashion2Apparel. She is a fashion designer and ex-lecturer in Fashion Designing. She wants to spread fashion knowledge throughout the world.
