Introduction: A good product acts as an influence to enhance the reputation of the fashion brand. However, the brand has to be presented in an interesting way by prioritizing the customer demand at every step. And this work is performed with utmost importance by the fashion entrepreneurs. Fashion Entrepreneurship is playing an important role in […]
Introduction: In the present age, the scope of fashion is not limited to just one place; it has touched every country, all over the world. Many marketing strategies have been adopted to attract more customers to the new fashions. In particular, many established manufacturing and trading companies in industrialized countries are relying on digital marketing
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What is Marketing? Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to the benefit of the present and potential customers to achieve organization objectives. Marketing roles in textile and apparel industry are involved in selling and promoting products to retailers, brands, or suppliers. Marketing
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Introduction: At present, the work of innovation in design has increased keeping in mind the needs of the buyers. In that case seamless garments or classic draping still set an impeccable example in fashion designing. Today’s young women are much more fashion-conscious than before. Before buying clothes, they look at the novelty, quality, color, specialty,
Choosing the perfect color for a dress is very important task for fashion designers. Using the right colors and matching them perfectly can be a deal maker. The choice of color is the main elements for dress design. The selection of color within design is quite a personal thing. In our daily life dress color
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