Jahanara Rony

Editor of Fashion2Apparel. She is a fashion designer and ex-lecturer in Fashion Designing. She wants to spread fashion knowledge throughout the world.

Digital Marketing Tools on Fashion Business

Influence of Digital Marketing Tools on the Modern Fashion World

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Introduction: In the present age, the scope of fashion is not limited to just one place; it has touched every country, all over the world. Many marketing strategies have been adopted to attract more customers to the new fashions. In particular, many established manufacturing and trading companies in industrialized countries are relying on digital marketing […]

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Marketing in Textile and Apparel Industry

Roles and Functions of Marketing Department in Textile and Fashion Industry

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What is Marketing? Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to the benefit of the present and potential customers to achieve organization objectives. Marketing roles in textile and apparel industry are involved in selling and promoting products to retailers, brands, or suppliers. Marketing

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apparel merchandiser

Duties and Responsibilities of Merchandiser in Garment Industry

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Who is a Merchandiser in Apparel Industry? Apparel merchandiser is like a bridge between the buyer and industry. He/She is a person who communicates with the buyer and the primary occupation is to accomplish the work according to the necessity of the customer and dispatch the completed products to the buyer’s destination on time. Apparel

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